This is the Internet: Sweden Social Web Camp

Erik, my friend. Can you explain what the Internet is?

– The Internet?

– Yes, the Internet. You see, I read about in the newspaper and watch people talk about it on TV but I just don’t get it. How does it work?

– Well, OK. The Internet is sort of like a big, big island where anyone can make their voice heard simply by gathering people around them and start talking. People tend to trust people who don’t just talk but also listens more so if you want many people to listen to you, you can’t just talk but start a conversation.

– But won’t you run out of places where people can gather to converse?

– No, it’s a very big island.

– But how do people find where the interesting conversations are.

– Ah, that’s the beauty of it: there’s a big index table keeping track of all the places. Anyone can add to this index simply by creating a new post. Then there are numerous recommendation engines you can use to find the best conversations. These recommendation engines are also built on trust.

– Wow, that’s really cool! But does it scale?

– So far it seems to have scaled pretty well.

– Hm, OK, so there’s an index keeping track of the places where the conversations are. Anyone can start a conversation and the good conversations are found using a recommendation engine. You know, I read about something like that in the paper. A bunch of nerds met on this island in Blekinge and did exactly that. It was called the Sweden Social Web Camp.

– Yeah, I know. I was there! I took some photos:


(Flickr.) This was the first evening, the guy on the stage is Tomas Wennström. He was sort of the coordinator of the whole thing. That means he posted a blog post and then everything happened by itself. No, not really, but almost.🙂


(Flickr.) This is my friend Björn Falkevik. He was one of the people who started a conversation. This one took place under an oak.


(Flickr). Here’s the index table. On the “real” Internet this is called DNS and Google (sort of). Anyone could create a new session and if you ran out of places to be (the top column), you simply added a new column with a new place. The island was so big.

– Like the Internet!

– Well, not that big. But big enough.


(Flickr). Even as it got dark people kept on talking to each other, but it was less formalized.

– Yeah, I read about that. That’s the darknet, right?

– Haha, not really. The darknet is… something else.
There was also some dancing:

(Flickr).

– Seems like you had a great time!

– It was super!

– Imagine that… someone building a conference about the net using the same basic architecture as the net itself. That’s really cool.

– Yeah, I know, but I think this is what most events will be like in the future. Not just events but also prouct development, companies, brands, maybe even countries! Everything will be driven by engines of trust.

– Sounds like this Sweden Social Web Camp should not be missed next year.

– That’s very, very true. Trust me on that!


19 Comments on “This is the Internet: Sweden Social Web Camp”

  1. Beautiful Erik! Thank you!

  2. […] Erik Starck – This is the Internet: Sweden Social Web Camp […]

  3. Annika Lidne says:

    Fantastic! You rock!

  4. Kåre Moberg says:

    Nice one Erik. Hör av dig om du vill snacka litta om projektet – det låter klockrent!

  5. Anders Frick says:

    Cool. A great text about a great camp.

  6. […] Blogginlägg What’s next – SSWC: Scener från ett webcamp joinsimon.se – 286 personer som gör en överlycklig Good old – Nu förstår jag hur Jesus gjorde Kinnas blogg – Matbloggare och nördar på SSWC jardenberg unedited – Sweden social web camp – ännu ett fantastiskt möte Lilla gumman – SSWC 2009 Anders Carlsson om SSWC Pluceras blogg – Vad är väl en bal på slottet, när man kan bo i tält på #sswc? Jonk – Sweden Social Web Camp Mamilldo – Jag blir hellre jagad av vargar än missar #SSWC 2010 Nextgen – SSWC – Social Aktivitet och statistik Mathias – Sweden Social Web Camp – En kort återblick Internetdagarna – Magiskt, episkt, galet Mymlan – tältmöte = kärlek Jan Viderén – Drömmer mig tillbaka till SSWC 2009 Salmiak Media – SSWC – en sammanfattning Jenefeldt.se – Sweden social web camp var fantastiskt Walter Naeslund – The Very Best of Social Web Camp. And a Bus Crash. Mattias Östmar – #sswc (Sweden Social Web Camp) var fantastiskt bra! The Jennie – #sswc: sommarens bästa sinnesrubbare Wheelforce media – SSWC – sommarens häftigaste upplevelse Björn Falkeviks samlade videor från SSWC Joakim Green – Hemma från Sweden Social Web Camp Joakim Green – Inget SSWC utan flagga The Øresund Entrepreneur – To Webstock by bus Stationsbloggen – SSWC – Slut på det roliga och sammanfattning Reklma 2.0 – Jag var på Sweden Social Web Camp, och överlevde Ted Valentin – Min summering av SSWC Andreas Karman – Tack för SSWC Pelletsmaskinen – Döden och Internet, ett samtal Opportunity cloud – This is the Internet: Sweden Social Web Camp […]

  7. Erik Starck says:

    Thanks everyone for the comments!

  8. Ander says:

    This is really a wonderful post about the SSWC. Well done!

  9. […] This is the Internet: Sweden Social Web Camp « Opportunity Cloud […]

  10. […] This is the Internet: Sweden Social Web Camp « Opportunity Cloud […]

  11. Kinga says:

    Truly lovely post.

  12. […] This is the Internet: Sweden Social Web Camp – I know I posted a lot of sswc posts last week but this one is so brilliantlty written by Erik Starck that I just have to post it. […]

  13. […] Opportunitycloud.com Damn briliant!  […]

  14. […] Cloud brukar vara intressant. Inlägget This is the internet är […]

  15. […] swedes on the social web. The week after I listed my favorite blog posts about SSWC09. When reading about the weekend it felt like it was magic and I knew that I just had to go there next year. So… Today at […]

  16. […] huh? Before we go on please take a moment to read my blog post from last years SSWC. That will explain a little more details on how an unconference actually […]


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