The Four Actions Framework

I am reading the book Business Model Generation during the christmas holidays. Lots of good stuff to chew on for someone interested in agile busines development. One of the chapters is about the Blue Ocean Strategy and the four actions defined to challenge and disrupt an industry.
To find the four actions you ask four questions:

1. Which of the factors that the industry takes for granted should be eliminated?

2. Which factors should be reduced well below the industry standard?

3. Which factors should be raised well above the industry standard?

4. Which factors should be created that the industry has never offered?

Good questions to ask for anyone willing to disrupt and do some creative destruction on existing markets.


One Comment on “The Four Actions Framework”

  1. Joel Falck says:

    I’m also reading this book now and I must say it’s a good inspiration that also contains many useful tools to put to action in whatever field you’re working in. Great!

    And the Blue Ocean Strategy is also a good framework to apply to one’s projects, but I think that these four questions are the most essential stuff from the strategy and a good place to start.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s